# Submission criteria

## New to our audience

**Aim for:** A product most LaunchNest visitors will not already have heard of.

**Common pitfalls:** A tool that has already been on every front page this year, or a household name asking for a second lap.

## Not featured on LaunchNest before

**Aim for:** A first feature for this product.

**Common pitfalls:** Resubmitting the same product with a new color palette and calling it a launch.

## A technology startup

**Aim for:** Software, a device plus software, or a clearly technical service a person can use.

**Common pitfalls:** A general agency, a blog, or a local service with no product of its own.

## A distinct, decent-looking landing page

**Aim for:** Your own domain, with a page that explains the product and looks finished enough to trust.

**Common pitfalls:** A bare form on a free subdomain, a link-in-bio page, or a site that is obviously unfinished.

## Visitors can sign up or get access

**Aim for:** A visitor who is curious can join a list, request access, or start using the product.

**Common pitfalls:** A brochure with no next step, or a “coming soon” page that cannot collect a responsible email.