Submission criteria
LaunchNest is a curated directory, not an open dump of every URL. These are the bars an editor intends to use. They are also published as criteria.md.
New to our audience
Aim for
A product most LaunchNest visitors will not already have heard of.
Common pitfalls
A tool that has already been on every front page this year, or a household name asking for a second lap.
Not featured on LaunchNest before
Aim for
A first feature for this product.
Common pitfalls
Resubmitting the same product with a new color palette and calling it a launch.
A technology startup
Aim for
Software, a device plus software, or a clearly technical service a person can use.
Common pitfalls
A general agency, a blog, or a local service with no product of its own.
A distinct, decent-looking landing page
Aim for
Your own domain, with a page that explains the product and looks finished enough to trust.
Common pitfalls
A bare form on a free subdomain, a link-in-bio page, or a site that is obviously unfinished.
Visitors can sign up or get access
Aim for
A visitor who is curious can join a list, request access, or start using the product.
Common pitfalls
A brochure with no next step, or a “coming soon” page that cannot collect a responsible email.